Back to Basics

2020 was a banner year for FinTech as investment reached $44 billion in 2020 — with the U.S. leading the way and driving $22 billion of that investment. However, with explosive growth and new entrants to the marketplace comes more competition for user acquisition, requiring marketers to think outside the duopoly and look elsewhere for

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Back to Basics December 24, 2021
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2020 was a banner year for FinTech as investment reached $44 billion in 2020 — with the U.S. leading the way and driving $22 billion of that investment. However, with explosive growth and new entrants to the marketplace comes more competition for user acquisition, requiring marketers to think outside the duopoly and look elsewhere for new users. For example, a major fintech app that provides free banking accounts to mobile users has aggressive targets for growth in the U.S. To achieve these goals, the company’s internal team turned to FeedMob to find new sources of inventory outside their regular channels.
APPROACH: FeedMob has spent years cultivating partnerships with traffic sources that would be difficult — if not impossible — for an app’s internal UA team to find. We identified direct media buyers that have a proven track record of driving quality users. Our small, European-based partners would likely have flown under the radar of a UA team looking to drive growth among U.S.-based users.

2020 was a banner year for FinTech as investment reached $44 billion in 2020 — with the U.S. leading the way and driving $22 billion of that investment. However, with explosive growth and new entrants to the marketplace comes more competition for user acquisition, requiring marketers to think outside the duopoly and look elsewhere for new users. For example, a major fintech app that provides free banking accounts to mobile users has aggressive targets for growth in the U.S. To achieve these goals, the company’s internal team turned to FeedMob to find new sources of inventory outside their regular channels.
APPROACH: FeedMob has spent years cultivating partnerships with traffic sources that would be difficult — if not impossible — for an app’s internal UA team to find. We identified direct media buyers that have a proven track record of driving quality users. Our small, European-based partners would likely have flown under the radar of a UA team looking to drive growth among U.S.-based users.

2020 was a banner year for FinTech as investment reached $44 billion in 2020 — with the U.S. leading the way and driving $22 billion of that investment. However, with explosive growth and new entrants to the marketplace comes more competition for user acquisition, requiring marketers to think outside the duopoly and look elsewhere for new users. For example, a major fintech app that provides free banking accounts to mobile users has aggressive targets for growth in the U.S. To achieve these goals, the company’s internal team turned to FeedMob to find new sources of inventory outside their regular channels.
APPROACH: FeedMob has spent years cultivating partnerships with traffic sources that would be difficult — if not impossible — for an app’s internal UA team to find. We identified direct media buyers that have a proven track record of driving quality users. Our small, European-based partners would likely have flown under the radar of a UA team looking to drive growth among U.S.-based users.

Posted: December 24, 2021

Category: Case Studies,Fraud

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Olive Ye

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