Overview

A top FinTech brand partnered with FeedMob and T-Mobile to run a one-week campaign using T-Mobile Tuesdays’ Brand Spotlight. The campaign drove over 2,200 high-quality enrollments, achieving a 30%+ install-to-enroll CVR—4x higher performance than other media partners in the brand’s existing portfolio. By leveraging premium placement, optimized creatives, and strategic targeting, the campaign proved the incremental value of mobile media in its channel mix.

Approach

FeedMob activated T-Mobile’s Brand Spotlight, a high-visibility placement within the T-Mobile Tuesdays app, paired with the FinTech brand’s best-performing creatives. A full MMP integration enabled seamless tracking, while the campaign targeted T-Mobile’s 45M+ user base.

In just 48 hours, the campaign generated notable volume with nearly 100,000 clicks thanks to exposure to T-Mobile’s high-intent audience, achieving conversion rates topping 36% on iOS and 30% on Android. 63% of overall enrollments came from iOS devices. Users were required to complete complex down-funnel actions, such as submitting personal identification details, before converting—highlighting the quality of acquired users.

Results

The T-Mobile campaign drove 1.5 months’ worth of installs and enrollments within 7 hours of launch and achieved overall CPA goals. By the end of the campaign, the FinTech app saw a significant increase in conversion and achieved a CPA target well below their original benchmark. The campaign validated the scalability, efficiency, and incremental value of premium mobile placements.

Want to learn more about how FeedMob can help you scale acquisition while reducing costs?

Get in touch with us today!