Incentivized media, using formats like rewarded videos, offerwalls, and in-app rewards, has become a key driver for mobile growth. Initially popular in gaming, incentivized media is now widely used across e-commerce, fintech, lifestyle apps, and more. According to Unity Ads, non-gaming rewarded ads can reach opt-in rates up to 67%, showing their broad appeal. In this article, we’ll cover how mobile marketers can use incentivized media successfully across their campaigns. What is Incentivized Media? Incentivized

Learn how FeedMob clients can benefit from an exclusive deal with Samsung.

Rewarded play. Play-to-earn. Incent. Whatever you call it, mobile gamers love it. Ads that reward players for their engagement are a win-win for everyone involved, including the advertisers. Increasingly, smart app owners and mobile advertisers are finding new ways to use the dynamic that rewarded ads set up to encourage user acquisition (UA) and drive long-term engagement. That often comes in the form of Rewarded Play, which keeps users coming back for more to earn

Dive into the details of Rewarded Play to learn how to enhance your app’s retention rates.

Learn how O+O provides a SKAN-friendly targeted experience for mobile UA marketers.

Learn how combining your SKAN and MMP data can change your outcomes.

Get the low-down on OEM placements and how to make them work for your app marketing needs.

Get to know Programmatic Networks before exploring mobile UA outside of search and social.

Get a look at how CPA impacted mobile ad supply trends from 2023.

Learn how to lower CPA with a diverse media mix and expert help from UA professionals.

Get a sneak peek at some of what Vanessa Simmons will share during SKANATHON, December 5-6.

Explore five tips to improve ASO and your organic UA, and how FeedMob helped one client top the App Store charts.

Learn how to use rewarded ads to improve UA and down funnels actions, no matter your vertical.

Learn everything you need to know about CTV and ad fraud with this simple guide from FeedMob.

Explore the meaning and benefits of incrementality to enhance your mobile growth campaigns.

Get CTV attribution right to drive mobile performance. Learn what you need to know with this guide.

Follow these steps to find the right performance agency to fit your team’s needs.

Find out what Vanessa Simmons learned at a recent Google Privacy Sandbox training.

Learn how diversifying your growth campaigns with mobile DSPs can help reinvigorate stagnant growth.

Learn how FeedMob helps clients de-risk their CPA spend, while building more effective campaigns.

Get an update on where we’re at after two years of working with SKAN.

Learn how to spot trustworthy mobile affiliate partners with five tips from FeedMob’s mobile performance experts.

VTA is critical to understanding mobile UA campaigns. Explore how VTA works, its accuracy, and why it’s important.

Explore data-driven insights into mobile ad supply trends in 2022 and see where large mobile brands are spending their ad budgets.

Learn how to ask for — and get — a bigger testing budget with these strategic questions and tips from FeedMob.

Learn how FeedMob helped a sports betting app drive down CPAs while finding high-value users.

FeedMob digs into our data to provide a peek at the latest supply trends based from 2022. Learn why DSPs are popular this year.

Senior Ad Ops manager, Vanessa Simmons, weighs in with her tips on budgeting for SKAN campaigns on iOS.

FeedMob’s Director of Marketing, Vicky Sarmiento, explores the ins and outs of what it means to be a tech-driven mobile agency.

Get a sneak peek inside FeedMob’s latest FinTech case study, and learn about decreasing CPAs using DSP traffic.

FeedMob’s Director of Operations and Strategy, Gabe de la Cruz, weighs in on the changes he is seeing in mobile performance .

Learn which supply types FeedMob’s FinTech clients are taking advantage of to achieve their growth goals.

Operating in a dynamic — and sometimes volatile market — seems to be becoming the norm for app marketers. After making it through the early days of the pandemic and the ensuing lockdown, app marketers had to adjust to the changes Apple and App Tracking Transparency (ATT) brought their way. Now an uncertain economic client is throwing new challenges at marketing departments. Even as pressures mount, so do performance expectations. Making the most of a

FeedMob has been testing SKAN with clients. Explore what we have learned through these experiments.

Mobile attribution was already mystifying for many UA marketers, but we are demystifying how it works. Learn more.

FeedMob clients are not only still seeing iOS success, but some are even testing the SKAN waters. Learn more.

In our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.

Learn how and why FeedMob clients are making mobile web campaigns part of their user acquisition strategies in 2022.

User acquisition (UA) marketers are spending big to drive installs and there is no sign budgets will decrease anytime soon. Much of this money will be spent on Google and Facebook ads, and in other social media networks. But, increasingly, app marketers are looking outside of these traditional search and social channels to find new audiences and the right users.

A year into ATT, we take a look back at how Apple’s privacy measures have impacted mobile attribution, how fears may have been overblown, and the questions some still have.

Learn how and why FeedMob is constantly updating our technology to help clients meet their goals in this interview with Alyssa Wu, our partnerships and project management team lead.

The supply landscape outside of paid search and social media is vast and sometimes confusing, but is an integral part of growth strategies. Dive into the different channels available to user acquisition teams, and the pros and cons of each.

Get expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.

OEM placements are an increasingly important part of mobile user acquisition strategy. Learn more about what’s driving the popularity of OEM and how this ad inventory can help you reach your growth goals.

Explore the changing user acquisition landscape outside of search and social with Eric Willner, FeedMob’s strategic account director. Learn about the increasing importance of first-party data and the channels our clients are embracing.

Apple’s decision to deprecate IDFA and impose App Tracking Transparency has had many consequences for app marketers. One of them has been rising CAC costs. Learn about the CAC trends FeedMob is seeing among our clients and what pricing models are getting a lift thanks to rising CAC.

In the wake of App Tracking Transparency, many user acquisition teams transitioned their iOS spend to Android. See how FeedMob’s clients responded in the immediate aftermath of IDFA deprecation, and the results of different MMP tests

Explore the different types of mobile attribution being used in the immediate wake of App Tracking Transparency. Learn the difference between deterministic, probabilistic, and SKAdNetwork attribution — and how each will fit into your post-IDFA strategies.

In the wake of IDFA’s deprecation and the introduction of App Tracking Transparency, different mobile measurement partners approached the new challenges of attribution differently. Learn how FeedMob’s MMP partners approach tackled attribution in the post-IDFA era.