June 21, 2022 What’s Still Working on iOS

FeedMob clients are not only still seeing iOS success, but some are even testing the SKAN waters. Learn more.

June 16, 2022 Mobile Performance Trends Outside of Search and Social: Before and After ATT

In our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.

June 7, 2022 Why App Marketers Are Turning to Mobile Web Campaigns

Learn how and why FeedMob clients are making mobile web campaigns part of their user acquisition strategies in 2022.

May 3, 2022 Looking Beyond Search and Social for App Growth

User acquisition (UA) marketers are spending big to drive installs and there is no sign budgets will decrease anytime soon. Much of this money will be spent on Google and Facebook ads, and in other social media networks. But, increasingly, app marketers are looking outside of these traditional search and social channels to find new audiences and the right users.

April 21, 2022 What we learned about ATT and SKAN a year later.

A year into ATT, we take a look back at how Apple’s privacy measures have impacted mobile attribution, how fears may have been overblown, and the questions some still have.

February 24, 2022 Q&A: Trends Influencing Mobile Performance Technology

Learn how and why FeedMob is constantly updating our technology to help clients meet their goals in this interview with Alyssa Wu, our partnerships and project management team lead.

January 22, 2022 Supply Outside of Paid Search and Social Media Explained

The supply landscape outside of paid search and social media is vast and sometimes confusing, but is an integral part of growth strategies. Dive into the different channels available to user acquisition teams, and the pros and cons of each.

December 14, 2021 Q&A: FeedMob CEO, Andrew Tan, on the Future of Mobile

Get expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.

November 14, 2021 How Carrier and OEM Placements Can Help You Grow Your App

OEM placements are an increasingly important part of mobile user acquisition strategy. Learn more about what’s driving the popularity of OEM and how this ad inventory can help you reach your growth goals.

October 22, 2021 Q&A: First-Party Data and Other User Acquisition Trends with FeedMob’s Eric Willner

Explore the changing user acquisition landscape outside of search and social with Eric Willner, FeedMob’s strategic account director. Learn about the increasing importance of first-party data and the channels our clients are embracing.

September 23, 2021 The Rise of Customer Acquisition Cost in the Wake of iOS 14.5

Apple’s decision to deprecate IDFA and impose App Tracking Transparency has had many consequences for app marketers. One of them has been rising CAC costs. Learn about the CAC trends FeedMob is seeing among our clients and what pricing models are getting a lift thanks to rising CAC.

August 24, 2021 Mobile User Acquisition Spending Shifts to Android Post-ATT

In the wake of App Tracking Transparency, many user acquisition teams transitioned their iOS spend to Android. See how FeedMob’s clients responded in the immediate aftermath of IDFA deprecation, and the results of different MMP tests

July 24, 2021 iOS 14.5+ Mobile Attribution Methods Explained

Explore the different types of mobile attribution being used in the immediate wake of App Tracking Transparency. Learn the difference between deterministic, probabilistic, and SKAdNetwork attribution — and how each will fit into your post-IDFA strategies.

June 23, 2021 An Overview of MMP’s iOS 14.5+ Capabilities

In the wake of IDFA’s deprecation and the introduction of App Tracking Transparency, different mobile measurement partners approached the new challenges of attribution differently. Learn how FeedMob’s MMP partners approach tackled attribution in the post-IDFA era.

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