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Learn how FeedMob helps clients de-risk their CPA spend, while building more effective campaigns.
April 18, 2023 Apple’s SKAdNetwork Two Years InGet an update on where we’re at after two years of working with SKAN.
March 21, 2023 Beware of CPA: 5 Tips to Spot Fraud in Mobile AffiliatesLearn how to spot trustworthy mobile affiliate partners with five tips from FeedMob’s mobile performance experts.
February 21, 2023 View-Through Attribution: A Critical Component to Understanding Mobile UA CampaignsVTA is critical to understanding mobile UA campaigns. Explore how VTA works, its accuracy, and why it’s important.
January 19, 2023 FeedMob’s Mobile Ad Supply: Insights from 2022Explore data-driven insights into mobile ad supply trends in 2022 and see where large mobile brands are spending their ad budgets.
December 6, 2022 How to Advocate for a Bigger Testing BudgetLearn how to ask for — and get — a bigger testing budget with these strategic questions and tips from FeedMob.
November 15, 2022 Finding High ROAS Sports Betting Users Outside of Search and SocialLearn how FeedMob helped a sports betting app drive down CPAs while finding high-value users.
November 1, 2022 FeedMob’s 2022 Supply TrendsFeedMob digs into our data to provide a peek at the latest supply trends based from 2022. Learn why DSPs are popular this year.
October 18, 2022 Best Practices for SKAN CampaignsSenior Ad Ops manager, Vanessa Simmons, weighs in with her tips on budgeting for SKAN campaigns on iOS.
October 10, 2022 What it Means to Be a Tech-driven Mobile Growth AgencyFeedMob’s Director of Marketing, Vicky Sarmiento, explores the ins and outs of what it means to be a tech-driven mobile agency.
September 20, 2022 How to Decrease CPAs with DSP TrafficGet a sneak peek inside FeedMob’s latest FinTech case study, and learn about decreasing CPAs using DSP traffic.
September 6, 2022 Q&A: How Mobile Performance Marketing is Changing Outside of the DuopolyFeedMob’s Director of Operations and Strategy, Gabe de la Cruz, weighs in on the changes he is seeing in mobile performance .
August 22, 2022 Three FinTech UA Trends to Keep an Eye OnLearn which supply types FeedMob’s FinTech clients are taking advantage of to achieve their growth goals.
August 9, 2022 Managing Performance Budgets Outside of Search & SocialOperating in a dynamic — and sometimes volatile market — seems to be becoming the norm for app marketers. After making it through the early days of the pandemic and the ensuing lockdown, app marketers had to adjust to the changes Apple and App Tracking Transparency (ATT) brought their way. Now an uncertain economic client is throwing new challenges at marketing departments. Even as pressures mount, so do performance expectations. Making the most of a
July 26, 2022 SKAN Testing Results from FeedMobFeedMob has been testing SKAN with clients. Explore what we have learned through these experiments.
July 12, 2022 FeedMob’s MMP SKAdNetwork Attribution FlowsMobile attribution was already mystifying for many UA marketers, but we are demystifying how it works. Learn more.
June 21, 2022 What’s Still Working on iOSFeedMob clients are not only still seeing iOS success, but some are even testing the SKAN waters. Learn more.
June 16, 2022 Mobile Performance Trends Outside of Search and Social: Before and After ATTIn our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.
June 7, 2022 Why App Marketers Are Turning to Mobile Web CampaignsLearn how and why FeedMob clients are making mobile web campaigns part of their user acquisition strategies in 2022.
May 3, 2022 Looking Beyond Search and Social for App GrowthUser acquisition (UA) marketers are spending big to drive installs and there is no sign budgets will decrease anytime soon. Much of this money will be spent on Google and Facebook ads, and in other social media networks. But, increasingly, app marketers are looking outside of these traditional search and social channels to find new audiences and the right users.
April 21, 2022 What We Learned About ATT and SKAN a Year LaterA year into ATT, we take a look back at how Apple’s privacy measures have impacted mobile attribution, how fears may have been overblown, and the questions some still have.
February 24, 2022 Q&A: Trends Influencing Mobile Performance TechnologyLearn how and why FeedMob is constantly updating our technology to help clients meet their goals in this interview with Alyssa Wu, our partnerships and project management team lead.
January 22, 2022 Supply Outside of Paid Search and Social Media ExplainedThe supply landscape outside of paid search and social media is vast and sometimes confusing, but is an integral part of growth strategies. Dive into the different channels available to user acquisition teams, and the pros and cons of each.
December 14, 2021 Q&A: FeedMob CEO, Andrew Tan, on the Future of MobileGet expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.
November 14, 2021 How Carrier and OEM Placements Can Help You Grow Your AppOEM placements are an increasingly important part of mobile user acquisition strategy. Learn more about what’s driving the popularity of OEM and how this ad inventory can help you reach your growth goals.
October 22, 2021 Q&A: First-Party Data and Other User Acquisition Trends with FeedMob’s Eric WillnerExplore the changing user acquisition landscape outside of search and social with Eric Willner, FeedMob’s strategic account director. Learn about the increasing importance of first-party data and the channels our clients are embracing.
September 23, 2021 The Rise of Customer Acquisition Cost in the Wake of iOS 14.5Apple’s decision to deprecate IDFA and impose App Tracking Transparency has had many consequences for app marketers. One of them has been rising CAC costs. Learn about the CAC trends FeedMob is seeing among our clients and what pricing models are getting a lift thanks to rising CAC.
August 24, 2021 Mobile User Acquisition Spending Shifts to Android Post-ATTIn the wake of App Tracking Transparency, many user acquisition teams transitioned their iOS spend to Android. See how FeedMob’s clients responded in the immediate aftermath of IDFA deprecation, and the results of different MMP tests
July 24, 2021 iOS 14.5+ Mobile Attribution Methods ExplainedExplore the different types of mobile attribution being used in the immediate wake of App Tracking Transparency. Learn the difference between deterministic, probabilistic, and SKAdNetwork attribution — and how each will fit into your post-IDFA strategies.
June 23, 2021 An Overview of MMP’s iOS 14.5+ CapabilitiesIn the wake of IDFA’s deprecation and the introduction of App Tracking Transparency, different mobile measurement partners approached the new challenges of attribution differently. Learn how FeedMob’s MMP partners approach tackled attribution in the post-IDFA era.
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