Overview

The world’s largest cryptocurrency platform launched new performance campaigns with FeedMob to acquire users across global markets. The goal: scale fast, stay efficient, and monetize quickly. By combining funnel conversion excellence with real-time optimization, the campaign exceeded expectations with 10% ROAS and high-volume daily user growth.

Approach

FeedMob designed a multi-partner strategy focused on maximizing performance across LATAM, APAC, and the EU. By integrating five top-performing partners and executing rapid creative iterations, the team ensured high-conversion traffic across Android and iOS. Daily feedback loops enabled real-time bid adjustments, creative swaps, and funnel tuning.

Platform-specific campaigns drove install volume while maintaining cost control by leveraging regional and inventory-based pricing efficiencies. Creative testing and dynamic budget reallocation further optimized the campaign for down-funnel actions — registrations and purchases — ensuring monetization matched scale.

Results

Over a two-month period, the platform scaled efficiently on a global level, achieving a 10% Day-7 ROAS that exceeded historical benchmarks. The campaign generated strong returns and an optimized user acquisition funnel, powered by a diverse media mix and real-time optimization. It also delivered impressive conversion metrics:

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