Overview

The ride-share app collaborated with FeedMob to scale mobile user acquisition and improve conversion on key actions across global markets. In just four months, FeedMob expanded its monthly performance budget while maintaining competitive rates and driving exceptional growth.

Approach

FeedMob launched the campaign with an aggressive scaling strategy—significantly increasing spend in the first month while maintaining strong conversion quality. Leveraging a diversified vendor mix and proprietary optimization tools, the team balanced cost efficiency with performance as geographic reach expanded. A custom media mix was rigorously tested, incorporating new supply verticals not previously used by the advertiser. FeedMob closely monitored early performance signals, conducted due diligence on high-performing channels to validate user quality, and phased out underperforming partners to ensure an optimized, high-performing portfolio.

Throughout the engagement, FeedMob prioritized high-intent user acquisition by optimizing toward key conversion metrics and rotating creatives by region. The campaign focused heavily on Android while strategically testing iOS in the final phase. As new markets such as Taiwan, Slovakia, and Hong Kong were added, FeedMob ensured seamless integration and consistent performance across all regions.

Results

FeedMob scaled mobile acquisition while continuously improving conversion on key actions. Conversion rates increased by 25%, and a focus on quality users helped decrease average CPA by 3X. Expansion across key vendors resulted in a 33% increase in market coverage.

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