Overview

Realtor partnered with FeedMob to grow their acquisition program and drive in-app engagement from prospective home buyers through their mobile app. Over three quarters, FeedMob focused on scaling high-quality inventory in the U.S. while improving efficiency across both cost per install (CPI) and cost per key action (eCPA).

At the start of the partnership, Realtor’s campaign delivered solid install volume but at a higher eCPA of nearly $94, revealing inefficiency in converting installs into qualified leads. The campaign’s goal was to reduce cost per action while increasing the quality and volume of CoBroker connections — verified inquiries from serious home buyers.

Approach

FeedMob implemented an optimization strategy to drive sustainable growth over three quarters. In Q1, the team established performance benchmarks and identified scalable media sources. In Q2, FeedMob expanded its media mix, pinpointed top-performing channels, and refined campaigns through creative testing and placement optimization. By Q3, the focus shifted to efficiency—optimizing bids, refining partners, and driving high-quality installs and leads.

Results

FeedMob’s strategic, data-driven optimization led to dramatic improvements in both cost efficiency and lead quality. FeedMob’s optimization efforts delivered strong, measurable results. CPI dropped from $2.72 to $2.00, a 26% improvement in acquisition cost, while install volume grew by more than 45%, maintaining scale even as costs declined. eCPA fell nearly 60%, from $93 to $39, creating a far more efficient path to qualified homebuyer leads. Conversion from install to CoBroker lead more than doubled—from 2.2% to 5.2%—highlighting significant growth in high-intent user engagement.

Want to achieve similar results?

Get in touch with our team today.