Overview

A well-known prize-linked savings app partnered with FeedMob to reignite user growth and improve acquisition efficiency. As performance in traditional channels such as search and social began to plateau, the brand needed new avenues to reach engaged, high-value users. FeedMob was brought in to diversify their media mix, unlock incremental inventory, and drive measurable cost efficiency through a data-backed approach.

Approach

FeedMob developed and executed a multi-channel strategy that included OEM placements, owned-and-operated inventory, and incentivized traffic sources. Using performance data at both the partner and creative levels, campaigns were optimized in real time to focus on the sources driving the strongest downstream engagement. FeedMob’s proprietary fraud prevention tools ensured traffic quality remained high, while ongoing optimization centered on improving post-install engagement metrics. The team’s agile approach enabled efficient scaling within defined cost and quality goals.

Results

Over a three-month period, the collaboration between the savings app and FeedMob achieved transformative results:

• Customer Acquisition Cost (CAC) dropped 54%
  
• Installs increased by 4.2x
  
• Post-install conversion rate improved 77%

This partnership highlights how FeedMob’s data-driven optimization and cross-channel diversification can help apps achieve scalable growth and uncover new performance opportunities beyond traditional channels.

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