As a valued partner, representing your brand—and our clients’—at the highest standard is a top priority. To ensure consistency and quality across our collaboration, all creative assets must align with Samsung’s brand guidelines as well as those of our clients. Below are the key requirements and best practices to follow when submitting creative assets to our team.

Key Requirements for Client Submissions

To ensure edits and creatives are made in compliance with Samsung creative CTV guidelines, we kindly ask for the following documents to assist us in the creative review:

1. Source Files and Images

• Images: Provide a folder of high-resolution images for the creative (1920×1080 or higher)
• File type: PSD (editable file)

2. Brand Guidelines

• Brand Consistency: Always share the latest version of your brand guidelines to ensure we maintain the integrity of your visual identity (e.g., colors, fonts, logo usage).
• Fonts: If the creative includes a custom font, please send these over (TTF/OTF files) .

3. Exclusion of Competitor Devices

• Brand Exclusivity: We cannot feature competitor brands or devices. Please ensure this is taken into consideration when submitting creative assets. For example, the creative should not showcase Apple devices only Android.
• Clear Communication: It’s important to emphasize this restriction when providing assets to avoid confusion during the creative process.

Sizing Requirements – Discovery Masthead

2. Discovery Masthead (Static)

• Safe zone respected: 1780 × 394 px
• Dimensions: 1832 × 416 px
• File type: JPG or PNG
• File size ≤ 450 KB
• No borders
  
  

4. Companion Banner

• Dimensions: 854 × 416 px
• Safe zone: 828 × 394 px
• Minimum font size: 18px
• File type: JPG or PNG
• File size ≤ 450 KB
  
  

5. CTA & Interactivity

• Video title provided
• Description provided
• CTA provided (required)

6. Context Alignment

• ☐ Creative matches user mindset:
  • Universal Guide → cinematic, content-led, discovery-driven
  • Apps Store → benefit-led, functional, install-focused
    
• ☐ Messaging is immediately understandable from 10 feet away

Sizing Requirements – 1st Screen Plus

1. Required Core Assets

UG Preview Tile

Launcher Tile

2. Optional Preview Tile Gallery (Choose Any Below)

Additional Considerations

Client Support

If needed, we are happy to walk you through the creative requirements or provide examples of well-executed FeedMob creatives. This ensures you fully understand the expectations and can produce assets that align with our standards.

Have questions about the creative process for the Samsung Galaxy Store? Contact us today.