Overview

A global platform sought new growth channels outside traditional mobile media and partnered with FeedMob to test Connected TV (CTV) inventory. FeedMob launched the platform on a new CTV partner as part of a monthly test budget dedicated to experimental supply. The goal: drive high-quality user growth with guaranteed cost-per-first-trade efficiency.

Approach

FeedMob structured a guaranteed cost-per-first-trade (CPFT) deal with the CTV vendor to mitigate risk and ensure profitability. Within the first 10 days, FeedMob observed 3x growth in daily installs, scaling from 400 to over 1,200 installs per day.

The team leaned into the CTV performance, monitoring engagement metrics such as daily active usage and account creation. Strong signals from early conversion data and event engagement prompted rapid scaling while maintaining guaranteed cost efficiency.

Results

In just 10 days, the CTV campaign scaled from 400 to over 7,000 installs—a 17.5x improvement. More importantly, successful account applications and first trades grew rapidly, delivering a 3.7% conversion after day one and an average 5.4% conversion after the first week.

The campaign maintained healthy cost efficiency, with cost per trade (CPT) under the client’s goal and exceeding cost-per-first-trade (CPFT) targets. In addition, the campaign drove a 44% reduction from the client’s original CPA goal.

These strong early signals validated the potential of CTV as a performant, scalable channel — positioning the platform for broader investment in the space.

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