Supply Outside of Paid Search and Social Media Explained

9 MIN READ
January 22, 2022

Traditionally, mobile user acquisition happens within the confines of paid search marketing and social media marketing. Small UA teams often don’t have the time or resources to expand beyond these traditional channels — but strategies that don’t look beyond the most competitive spaces on the web leave a lot of growth on the table. That’s where FeedMob comes in. Our team is made up of experts who understand how to find and scale new channels that drive conversions. 

The diversification of mobile advertising spending across a variety of channels has been paramount for many clients. As paid search and social media marketing channels show diminishing returns, we’ve seen shifts into OEM, O+O (owned and operated), and SDKs over the past several months. We work with a wide variety of partners to help clients find the best route to achieving their goals. The infographic below explains the media partners we commonly work with outside of traditional search and social, in addition to the pros and cons of each option.

Total Android spend vs iOS spend.

Want to learn more about how our team can help you connect with new users across a wide variety of marketing channels? Check out our case studies

Posted: January 22, 2022

Category: Mobile Insights Blog, Mobile Performance Strategies

Tags: mobile, mobile ua, social media, supply, supply landscape, user acquisition

FeedMob Team

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