Overview

One of the world’s top global gaming apps collaborated with FeedMob to unlock new user acquisition channels beyond traditional media. Their main challenge was finding alternative inventory that could scale efficiently without cannibalizing organic traffic.

By integrating with T-Mobile’s loyalty rewards program, the gaming company was able to reach an exclusive, highly engaged audience. This strategic partnership provided access to users who were more likely to install, engage, and convert.

Approach

1. Exclusive Channel Activation

FeedMob collaborated with T-Mobile Tuesdays to run a custom promotion tailored for the gaming client. By tapping into T-Mobile’s extensive subscriber base, the campaign strategically reached a high-intent
audience eager for exclusive deals. This partnership provided the client with a unique opportunity to
acquire engaged users who were more likely to convert and be retained.

2. Performance Optimization

Real-time campaign performance was monitored via FeedMob’s proprietary dashboard, enabling continuous optimizations. The team fine-tuned bid strategies and creative messaging based on engagement patterns to maximize conversions and in-app actions.

3. Rate Structure Adjustments

A direct telco partner integration allowed for streamlined UA processes and reduced operational
complexity. This ensured efficient UA execution, reduced partner handoffs, and improved tracking fidelity across devices and platforms.

Results

High Retention & Monetization Rates

The campaign delivered significant lift in new installs without affecting organic traffic. Key outcomes included:

• 20% average Day 7 retention rate across both iOS and Android.
• 10% Day 7 in-app purchase rate from newly acquired users.

These metrics indicated a strong user quality profile and long-term monetization potential, validating the premium inventory strategy. The success of this activation led the gaming company to adopt the rewards platform as a recurring acquisition channel on a quarterly basis.

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