Overview

A leading fintech company partnered with FeedMob to explore Connected TV (CTV) as a new growth channel through our premium partnership with Samsung. The multi-week pilot evaluated cost efficiency and downstream event performance against core acquisition channels. Early results showed strong performance and scalability, helping both teams align on future creative optimizations and broader testing.

Approach

An initial CTV pilot leveraged Samsung’s native and FAST inventory, using privacy-compliant targeting built from device-level engagement data to ensure accurate audience reach and measurement. The test focused on driving key conversion events by reaching users across Samsung’s owned-and-operated channels while evaluating CTV-specific creative formats. The pilot generated substantial data, establishing valuable benchmarks that refined pricing expectations and informed the scaling roadmap.

Results

The campaign achieved a 3.1% Day 7 conversion rate, double the average of other major acquisition channels. The projected Day 30 conversion rate reached 12%, again performing at 2× benchmark levels. This early success allowed both teams to align on pricing strategy, optimization priorities, and creative direction. Ongoing collaboration now focuses on achieving further cost efficiencies and strengthening long-term retention as the program scales.

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