As a valued partner, representing your brand—and our clients’—at the highest standard is a top priority. To ensure consistency and quality across our collaboration, all creative assets must align with Samsung’s brand guidelines as well as those of our clients. Below are the key requirements and best practices to follow when submitting creative assets to our team.

Overview:

Select Design Templates (PSD files: Wedge, Screensaver, Inline Banner) can be found here.

• Key Requirements for Client Submissions
• Important Do’s and Don’ts
• LG Creatives
• Carousel Ad Unit
• Image Banner
• Screensaver Ad Unit
• Wedge Ad Unit
• Inline Banner Ad Unit
• Recommendation Ad Unit
• Contact

Key Requirements for Client Submissions

To ensure edits and creatives are made in compliance with Samsung creative CTV guidelines, we kindly ask for the following documents to assist us in the creative review:

1. Required Files and Images

• Photoshop file – PSD (editable file)
• Logo files – Illustrator or eps (editable file)
• Font files (tff/otf files)

2. Additional files: applies to the request for new asset creation

• If FeedMob is creating brand new assets for your campaign, the following additional files will be needed:
• Images: If FeedMob is creating net new creatives, provide a folder of high-resolution approved images for the creative (1980×1080 but preferably 3258×840 for CTV)
• Brand Guidelines: If FeedMob is creating net new creatives, share the latest version of your brand guidelines to ensure we maintain the integrity of your visual identity (e.g., colors, fonts, logo usage)

^ Back to top

---

Important Do’s and Don’ts

Do’s

• Keep all important elements within the masthead safe zone.
• Include high-quality visuals in the masthead with a clear focus or subject.
• Ensure there is enough contrast between the logo and the masthead behind it.
• Ensure harmony between copy, key visuals, and composition for a seamless UI integration.

Don’ts

• Provide a logo that is difficult to read, lacks contrast, or includes duplicative CTA messaging.

• Put important elements outside of the masthead safe zone that will compete with the logo or get lost behind the UI.

• Design the masthead to be overly busy, with too many subjects, too much text, or excessive branding.

^ Back to top

---

LG Creatives

About: Placement & Experience

• Platform: LG Smart TV (webOS)
• Units may appear in:
  • Home Screen
  • Content Store
  • LG Channels
  • Screensaver (idle state)
• Designed for lean-back, remote-controlled viewing
• Creative works without sound by default☐ Message is clear within 2 seconds

^ Back to top

---

Carousel Ad Unit

Sizing Requirements

When submitting the Carousel Companion Image + Video Overlay creative, two separate assets must be provided.

^ Back to top

---

Image Banner

Sizing Requirements

• Image size: 1629 × 420
• Required Safe Zones (Based on Video Type):
  • 16:9 Video Safe Zone: 882 × 420
  • 1.85:1 Video Safe Zone: 852 × 420

^ Back to top

---

Screensaver Ad Unit

Sizing Requirements

^ Back to top

---

Wedge Ad Unit

Sizing Requirements

Wedge Ad Unit

^ Back to top

---

Inline Banner Ad Unit

Sizing Requirements

^ Back to top

---

Recommendation Ad Unit

Sizing Requirements

^ Back to top

---

Contact

Client Support

If needed, we are happy to walk you through the creative requirements or provide examples of well-executed FeedMob creatives. This ensures you fully understand the expectations and can produce assets that align with our standards.

Have questions about the creative process for the Samsung Galaxy Store? Contact us today.