Overview

A major real estate app partnered with FeedMob to grow its acquisition program and drive in-app engagement from prospective home buyers. Over three quarters, FeedMob focused on scaling high-quality inventory in the U.S. while improving efficiency across both cost per install (CPI) and cost per key action (eCPA).

At the start of the partnership, the campaign delivered solid install volume but at a higher eCPA of nearly $94, revealing inefficiency in converting installs into qualified leads. The goal was to reduce cost per action while increasing the quality and volume of verified inquiries from serious home buyers.

Approach

FeedMob implemented an optimization strategy to drive sustainable growth over three quarters. In Q1, the team established performance benchmarks and identified scalable media sources. In Q2, FeedMob expanded its media mix, pinpointed top-performing channels, and refined campaigns through creative testing and placement optimization. By Q3, the focus shifted to efficiency—optimizing bids, refining partners, and driving high-quality installs and leads.

Results

FeedMob’s strategic, data-driven optimization led to dramatic improvements in both cost efficiency and lead quality. CPI dropped from $2.72 to $2.00, a 26% improvement in acquisition cost, while install volume grew by more than 45%, maintaining scale even as costs declined. eCPA fell nearly 60%, from $93 to $39, creating a far more efficient path to qualified leads. Conversion from install to verified inquiry more than doubled—from 2.2% to 5.2%—highlighting significant growth in high-intent user engagement.

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