Overview

A digital banking company partnered with FeedMob to scale acquisition while reducing CAC by 50% and increasing direct deposit adoption. FeedMob’s multi-partner strategy, advanced tools, and fraud mitigation ensured efficient and sustainable growth. By addressing bandwidth constraints and optimizing traffic sources, FeedMob helped achieve significant efficiency improvements and drive higher user engagement.

Approach

FeedMob implemented a multi-partner supply strategy, integrating direct publishers and incentivized networks to diversify traffic sources. Real-time performance monitoring using proprietary tools enabled adjustments in bids and creatives, while in-house fraud detection ensured quality traffic and prevented inefficiencies.

Additionally, FeedMob centralized vendor management, reducing the operational burden and focusing efforts on full-funnel optimization. Creative strategy enhancements supported engagement goals, and targeted optimizations prioritized deposit activity to secure high-value users.

Results

FeedMob reduced CAC by 50%, maintaining volume and improving retention through direct deposit adoption. Traffic diversification and real-time optimizations ensured sustainable growth, while streamlined vendor management enhanced operational efficiency.

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