Overview

A leading messaging app partnered with FeedMob to optimize traffic sources and improve user acquisition efficiency. Through strategic partner selection, fraud prevention, and continuous traffic optimization, the app achieved a 156% increase in its key conversion rate over six months, growing from 3.2% to 8.2%.

Approach

1. Partner Optimization

FeedMob implemented a rigorous evaluation system to improve traffic quality. The team eliminated sources with high fraud rates and removed those with 0% retention across key early engagement days (Day 1, 3, 5, and 7). Additionally, they transitioned from a Cost Per Install (CPI) model to Cost Per Sign-Up (CPSU) and Cost Per Engagement models to better align payment structures with user quality and engagement.

2. Data-Driven Decision Making

Comprehensive data analysis was used to optimize performance. FeedMob monitored partner performance daily with proprietary tools and held weekly optimization reviews based on clear performance benchmarks. Retention tracking enabled them to identify high-value sources and scale them effectively, resulting in continuous improvement in traffic quality and efficiency.

3. Rate Structure Adjustments

To align incentives with performance, structured rate adjustments were introduced. FeedMob applied partner-specific rate changes based on individual performance and quality metrics to encourage stronger traffic sources and improve acquisition outcomes.

Results

Partner Performance Insights & Increased LTV

From October 2024 to March 2025, the messaging app’s key conversion rate rose from 3.2% to 8.2%—a 156% increase. FeedMob’s data-driven optimization, fraud prevention, and partner management drove scalable success. Rejected installs dropped below 5%, retention and LTV improved, and top-performing partners were identified through enhanced tracking and transparency.

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