FeedMob Partners with Samsung to Drive App Growth

June 20, 2024

At FeedMob, mobile ad inventory comes in all shapes, sizes, and locations, and thanks to a new partnership with Samsung, we are offering our clients a whole new option.

FeedMob’s exclusive partnership with Samsung provides advertisers with a gateway to one of the most valuable brands in the world. Advertisers can reach a highly sought-after audience through sponsored on-device push notifications and featured placement in Samsung’s Galaxy Store. Users must opt in to receive promotions from Samsung, resulting in high engagement.

With performance-based pricing — based on either CPI or CPA — and the flexibility to pause at any time, advertisers can confidently test premium inventory and have confidence in reaching their targets. The partnership gives FeedMob clients access to more than 117 million devices in the U.S. in addition to critical money-saving advantages. Attribution is done through your MMP and is click-through-based; this drives confidence in the incrementality.

Samsung is the world’s number one Android device manufacturer, with over 50% market share. One in four Americans has a Samsung phone. FeedMob offers complete campaign management across Samsung campaigns to ensure that our clients get the most out of their investment. Additionally, we handle app updates and creative management, providing a hassle-free experience.

Of course, at FeedMob, our focus is always on results, and thanks to our clients, we have already been running the Samsung partnership with impressive outcomes. For instance, when a cash-back rewards app approached us about finding new mobile ad inventory to meet aggressive CAC targets, we knew it was time to test the Samsung partnership.

The app’s user journey requires users to sign up and make a real-world purchase—such as buying a grocery store item—before providing proof of purchase to get cashback rewards (the main conversion event). Our team leaned on Samsung’s exclusive partnership to achieve an aggressive CAC for a complex user journey.

Long story short, it worked!

We were able to lower the registration CPA by 50%. We also adjusted messaging and promo codes to reduce the CAC by 47% for the client’s second conversion event. The client continues increasing the investment with FeedMob to maximize the impressive performance (which you can read more about here).

Samsung’s access to its audience, strong ad engagement, and performance-based pricing make it a great fit for a wide variety of apps looking to find new users.

Want to learn more about how this exclusive partnership can drive growth for your app? Contact us today!

Posted: June 20, 2024

Category: FeedMob News and Updates, Mobile Insights Blog


FeedMob Team

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