Overview

Scopely, the world’s largest gaming company, sought high-quality user acquisition (UA) channels beyond traditional marketing sources. Their core challenge was sourcing alternative inventory that could scale efficiently without cannibalizing organic traffic. To solve this, Scopely partnered with FeedMob to tap into an exclusive audience via T-Mobile Tuesdays, a high-engagement loyalty rewards program.

Approach

FeedMob worked closely with T-Mobile Tuesdays to develop a custom promotion tailored for Scopely. By leveraging T-Mobile’s extensive subscriber base, the campaign reached a high-intent audience eager for exclusive offers. This provided Scopely with a unique opportunity to acquire engaged users with strong conversion and retention potential.

To maximize performance, FeedMob:

• Optimized targeting and placements based on engagement trends
  
• Continuously adjusted creative messaging
  
• Fine-tuned bidding strategies for cost-efficiency
  
• Used its proprietary KPI dashboard to monitor results in real time and make quick refinements
  

By integrating directly with the telco partner, Scopely accessed a brand-loyal audience unavailable through standard UA channels. Combined with precise execution and strategic optimizations, this approach enabled a streamlined and effective user acquisition process.

Results

Scopely saw a significant lift in incremental installs with no impact on organic traffic. Average Day 7 retention across iOS and Android reached 20%, while the campaign delivered a strong 10% Day 7 recoup rate from in-app purchases, signaling strong monetization potential. By Day 30, the recoup rate rose to 31.15%, exceeding the client’s goal by over 10% and outperforming all other media partners. By leveraging a premium traffic source and executing a strategic campaign, FeedMob helped Scopely drive meaningful, scalable growth.

Discover how FeedMob can optimize your performance strategy—reach out today.

Get in touch with us today!