Overview

A global gaming publisher collaborated with a performance marketing agency to unlock new user acquisition channels beyond traditional media. The key objective was to drive incremental growth without impacting organic performance.

By integrating with a top-tier telecom brand’s loyalty rewards program, the gaming company was able to reach an exclusive, highly engaged audience. This strategic partnership provided access to users who were more likely to install, engage, and convert.

Approach

1. Exclusive Channel Activation

The marketing agency worked closely with the rewards platform team to design and deploy a custom promotional campaign. Leveraging the platform’s opt-in user base allowed for targeting high-intent users at scale. The integration also streamlined ad delivery and operational workflows.

2. Performance Optimization

Real-time campaign performance was monitored via a proprietary dashboard, enabling continuous optimizations. The team fine-tuned bid strategies and creative messaging based on engagement patterns to maximize conversions and in-app actions.

3. Rate Structure Adjustments

To reduce friction and latency, the campaign integrated directly with the telecom provider’s systems. This ensured efficient UA execution, reduced partner handoffs, and improved tracking fidelity across devices and platforms.

Results

High Retention & Monetization Rates

The campaign delivered significant lift in new installs without cannibalizing organic growth. Key outcomes included:

• 20% average Day 7 retention rate across both iOS and Android.
• 10% Day 7 in-app purchase rate from newly acquired users.

These metrics indicated a strong user quality profile and long-term monetization potential, validating the premium inventory strategy. The success of this activation led the gaming company to adopt the rewards platform as a recurring acquisition channel on a quarterly basis.

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