Overview

A well-known messaging app partnered with FeedMob to optimize traffic sources and improve user acquisition efficiency. Through strategic partner selection, fraud prevention, and continuous traffic optimization, the app achieved a 156% increase in its key conversion rate over six months, growing from 3.2% to 8.2%.

Approach

FeedMob improved traffic quality through rigorous partner optimization and data-driven oversight. The team removed sources with high fraud rates or 0% retention across key early engagement days (days 1, 3, 5, and 7). They also shifted from a Cost Per Install (CPI) model to Cost Per Sign-Up (CPSU) and Cost Per Engagement models, aligning spend with verified user quality and engagement.

Continuous performance monitoring and rate adjustments ensured scalable, efficient growth. Using proprietary tools, FeedMob tracked partner results daily and conducted weekly optimization reviews to identify high-value sources. Structured, partner-specific rate adjustments further incentivized quality traffic, driving stronger retention, higher efficiency, and measurable user acquisition gains.

Results

Over the course of six months, the messaging app’s key conversion rate rose from 3.2% to 8.2%—a 2.5X increase. FeedMob’s data-driven optimization, fraud prevention, and partner management drove scalable success. Rejected installs dropped below 5%, retention and LTV improved, and top-performing partners were identified through enhanced tracking and transparency.

Talk to our team today and see how these tactics can power your growth.