Overview

A top-tier mobile gaming company sought high-quality user acquisition (UA) channels beyond traditional marketing sources. Their key challenge was to identify scalable inventory that wouldn’t cannibalize organic traffic. To address this, they partnered with FeedMob to access exclusive audiences via T-Mobile Tuesdays—a high-engagement loyalty rewards program.

Approach

FeedMob collaborated closely with T-Mobile Tuesdays to develop a custom promotion tailored for the client. By leveraging T-Mobile’s expansive subscriber base, the campaign reached a high-intent audience interested in exclusive mobile offers. This provided the gaming company a unique opportunity to acquire engaged users with strong conversion and retention potential.

To drive campaign performance, FeedMob:

• Optimized targeting and placements using engagement trend analysis
  
• Continuously refined creative messaging
  
• Adjusted bidding strategies for improved cost efficiency
  
• Used its proprietary KPI dashboard to monitor and adjust campaigns in real time
  

Through direct integration with the telco partner, the client accessed a brand-loyal audience unavailable through standard UA channels. With strategic execution and optimizations, this enabled a streamlined and effective acquisition funnel. acquisition process.

Results

The gaming company experienced a significant lift in incremental installs with no negative impact on organic performance. Key results included:

• Day 7 Retention: 20% average across iOS and Android
  
• Day 7 Recoup Rate: 10% from in-app purchases
  
• Day 30 Recoup Rate (key ROAS): 31.15%, exceeding goals by over 10% and outperforming all other media partners
  

By leveraging a premium traffic source and executing a data-driven strategy, FeedMob delivered meaningful and scalable growth for the client.

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