OVERVIEW

A large food delivery client had diminishing returns on their performance campaigns but was concerned about transparency issues in the affiliate space. They were skeptical of FeedMob’s ability to drive value and opted to test the team before retaining ongoing services.

METHODOLOGY

After consulting with the client on a preliminary media plan, FeedMob spent two weeks testing 10 prospective media partners that were carefully selected from over 300 sources. They created a vendor score card that displayed granular performance results. FeedMob shared routine insights with the client; the account management team went into deep dives, delivering sub-ID information, rejection rates and proactive make goods.

As a result, FeedMob was retained over several years by this client for mobile performance campaign services. Our team sent weekly insights reporting, and provided vendor score cards and quarterly business reviews for the client.

RESULTS

$10K

Make goods delivered monthly

40,000

Additional users

< $100

CPA goal met

5,000+

Fraudulent installs blocked

CONCLUSION

FeedMob successfully achieved their client’s goal to drive growth outside of traditional channels. By leveraging their expertise in testing, in-house technology team, and supply aggregation from 300+ sources, FeedMob has been able to successfully scale some of the largest brands in the world.