Overview

When a popular cashback app needed proof of incrementality across their media mix, FeedMob was confident that their partnership with Samsung’s Galaxy Store could provide its value. The app provides travelers with cashback for their gas purchases.

Approach

Push notifications were sent to users on key dates. Targeted users did not have the advertiser’s app installed, so the notifications specifically recommended it for download. After clicking on the ad, users installed the app and completed post-install actions including sign-ups and first orders.

Install Volume Over Time: Samsung Push Notifications

Results

Samsung showed high incrementality for overall install volume. In the above chart, spikes in blue represent non-organic install increases on push notification dates. Push notification performance is easily visible across overall install volumes during these periods. Memorial Day proved to be highly successful; while organics increased due to seasonality, Samsung proved to be incremental to overall install volume.

FeedMob was able to leverage its partnership with Samsung to outperform registration CPA and first-order targets by 50% compared to competing channels. Additionally, the click-to-install CVR was an impressive 3.49%, and the client was able to decrease their CPA to $41, a more than 50% decrease from the campaign’s initial CPA target.

50%

Increase in performance

3.49%

Average CTI

(Click-To-Install Rate)

50%

Decrease in CPA