As we approach the end of 2022, we’re starting to observe trends across our client book in supply-side strategy. Overall, compared to our partner update from almost a year ago, we see that spend across DSPs has significantly increased. Many of our programmatic partners are having success in a post-SKAN world due to DSPs’ ability to implement their SKAN ID and receive postbacks.

Media Buyers and pop traffic – which can be cost-effective as long as the vertical is right – are also popular forms of supply categories across our client media plans and have increased steadily over the past year. A critical component of our supply mix offering is partners with media buying capabilities – a direct result of a need for transparency in the marketplace post-ATT.

O+O (direct publisher), OEM, and Incent traffic have held steady as a supply source across clients as well. Incentivized spending is typically leveraged by our clients looking to scale in new markets. At the right price, incent traffic can be a huge value add that also allows marketers to achieve incremental growth for their business. The OEM sector held strong with new device types and push notifications as popular traffic sources.

To learn more about supply categories in our media plans, check out this guide.

Supply Comparison: October 2021 VS September 2022

As we embrace our agency identity, we’re committed to providing our clients with a trustworthy yet diverse supply to mitigate risk, provide valuable users at scale, and hit their goals. If you want to learn more about the options available to you for growing your app outside of search and social media — and how FeedMob attributes those campaigns — reach out to set up a free consulting session.