Overview

A neobank partnered with FeedMob to scale Connected TV into a measurable performance channel, testing whether premium Samsung Smart TV placements could efficiently drive incremental installs and enrollments. By leveraging exclusive home-screen inventory and FeedMob’s strategic optimization and campaign management, the mobile banking app validated a clear performance lift across core channels, proving CTV is not just an awareness play but a scalable growth driver.

Approach

FeedMob launched the fintech app on exclusive Samsung Smart TV home-screen placements, delivering high-visibility exposure in a premium TV environment unavailable through open exchanges. Using server-side tracking, performance was measured across installs, enrollments, CPA, and CVR to evaluate volume growth, efficiency, conversion stability, and incremental lift as the campaign scaled.

Results

As the digital banking app increased its investment in Connected TV, results improved across the board. From one month to the next, a 63% increase in spend led to more than twice as many installs and enrollments, while the cost to acquire each new enrolled user dropped by 28% as conversion rates improved. Performance continued to improve in the following month, with acquisition costs falling 13% compared to the previous month and 38% compared to the earlier period. Compared to the initial two-month test period, scaled investment drove significantly higher growth — with enrollments up 195% and conversion rates up 20%. Overall, the results show that as the fintech app spent more on CTV, it gained more customers at a lower cost, proving the channel delivers scalable, incremental growth.

Looking to unlock incremental growth with Samsung CTV?