As a valued partner, representing your brand—and our clients’—at the highest standard is a top priority. To ensure consistency and quality across our collaboration, all creative assets must align with Samsung’s brand guidelines as well as those of our clients. Below are the key requirements and best practices to follow when submitting creative assets to our team.

Key Requirements for Client Submissions

To ensure edits and creatives are made in compliance with Samsung creative CTV guidelines, we kindly ask for the following documents to assist us in the creative review:

1. Source Files and Images

• Images: Provide a folder of high-resolution images for the creative (1920×1080 or higher)
• File type: PSD (editable file)

2. Brand Guidelines

• Brand Consistency: Always share the latest version of your brand guidelines to ensure we maintain the integrity of your visual identity (e.g., colors, fonts, logo usage).
• Fonts: If the creative includes a custom font, please send these over (TTF/OTF files) .

3. Exclusion of Competitor Devices

• Brand Exclusivity: We cannot feature competitor brands or devices. Please ensure this is taken into consideration when submitting creative assets. For example, the creative should not showcase Apple devices only Android.
• Clear Communication: It’s important to emphasize this restriction when providing assets to avoid confusion during the creative process.

Sizing Requirements

1. Placement & Experience

• Platform: LG Smart TV (webOS)
• Units may appear in:
  • Home Screen
  • Content Store
  • LG Channels
  • Screensaver (idle state)
• Designed for lean-back, remote-controlled viewing
• Creative works without sound by default☐ Message is clear within 2 seconds

2. Static Image QA (By Unit)

LG Native Carousel Ad Unit

When submitting the Carousel Companion Image + Video Overlay creative, two separate assets must be provided.

Asset 2: Image Banner

• Image size: 1629 × 420
• Required Safe Zones (Based on Video Type):
  • 16:9 Video Safe Zone: 882 × 420
  • 1.85:1 Video Safe Zone: 852 × 420

Screensaver Ad Unit

Use the provided design template to ensure the creative meets the required specifications.

Wedge Ad Unit

Use the provided design template to ensure the creative meets the required specifications.

Inline Banner Ad Unit

Use the provided design template to ensure the creative meets the required specifications.

Recommendation Ad Unit

Additional Considerations

Client Support

If needed, we are happy to walk you through the creative requirements or provide examples of well-executed FeedMob creatives. This ensures you fully understand the expectations and can produce assets that align with our standards.

Have questions about the creative process for the Samsung Galaxy Store? Contact us today.