As a valued partner, representing your brand—and our clients’—at the highest standard is a top priority. To ensure consistency and quality across our collaboration, all creative assets must align with Samsung’s brand guidelines as well as those of our clients. Below are the key requirements and best practices to follow when submitting creative assets to our team.

Overview:

Select Design Templates (PSD files: Immersive Masthead, UG preview and launcher tile, Logos) can be found here.

• Key Requirements for Client Submissions
• Important Do’s and Don’ts
• Samsung TV Native Creatives
• CTA & Content Alignment Best Practices
• Discovery Masthead
• Auto-Play Video
• Companion Banner
• UG Preview Tile
• Launcher Tile
• Optional Preview Tile Gallery
• Contact

Key Requirements for Client Submissions

To ensure edits and creatives are made in compliance with Samsung creative CTV guidelines, we kindly ask for the following documents to assist us in the creative review:

1. Required Files and Images

These files are required for all creative work at FeedMob:

• Photoshop file – PSD (editable file)
• Logo files – Illustrator or eps (editable file)
• Font files (tff/otf files)

2. Additional files: applies to request for new asset creation

If FeedMob is creating brand new assets for your campaign, the following additional files will be needed:

• Images: If FeedMob is creating net new creatives, provide a folder of high-resolution approved images for the creative (1980×1080 but preferably 3840×2160 for CTV)
• Brand Guidelines: If FeedMob is creating net new creatives, share the latest version of your brand guidelines to ensure we maintain the integrity of your visual identity (e.g., colors, fonts, logo usage)

3. IMPORTANT: Exclusion of Competitor Devices

• Brand Exclusivity: We cannot feature competitor brands or devices. Please ensure this is taken into consideration when submitting creative assets. For example, the creative should not showcase Apple devices only Android.

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Important Do’s and Don’ts

Do’s

• Keep all important elements within the masthead safe zone.
• Include high quality visuals in the masthead with a clear focus or subject.
• Ensure there is enough contrast between the logo and the masthead behind it.
• Ensure harmony between copy, key visuals, and composition for a seamless UI integration.

Don’ts

• Put important elements outside of the masthead safe zone that will compete with the logo or get lost behind the UI.
• Design the masthead to be overly busy, with too many subjects, too much text, or excessive branding.
• Provide a logo that is difficult to read, lacks contrast, or includes duplicative CTA messaging.

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Samsung TV Native Creatives

About: Placement & Experience

• Platform: Samsung across 2016- 2025 TVs
• Units may appear in:
  • 1st Screen Unified
  • 1st Screen

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Immersive Masthead Unexpanded (Static)

Sizing Requirement

• Safe zone respected: 3610 × 1056 px (230px in from the left)
• Dimensions: 3840 × 2160 px
• File type: JPG
• Minimum font size: 36px
• Max file size: 1 MB
• No borders

Logo Requirements: Immersive Masthead

• Dimensions:  1120 x 400px
• Location:  188px from the top, 117px from the right 
• Max file size:  500 KB
• File type:  .png (transparent background)
• Minimum font size:  36px
• Border:  None

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CTA & Content Alignment Best Practices

CTA best practices

Content Alignment Best Practices

• Creative matches user mindset:
  • Universal Guide → cinematic, content-led, discovery-driven
  • Apps Store → benefit-led, functional, install-focused
    
• Messaging is immediately understandable from 10 feet away

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Discovery Masthead (Static)

Sizing Requirements

• Safe zone respected: 1780 × 394 px
• Dimensions: 1832 × 416 px
• File type: JPG or PNG
• File size ≤ 450 KB
• No borders
  
  

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Companion Banner

Sizing Requirements

• Dimensions: 854 × 416 px
• Safe zone: 828 × 394 px
• Minimum font size: 18px
• File type: JPG or PNG
• File size ≤ 450 KB
  
  

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UG Preview Tile

Sizing Requirements

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Launcher Tile

Sizing Requirements

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Optional Preview Tile Gallery (Choose Any Below)

Sizing Requirements

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Contact

Client Support

If needed, we are happy to walk you through the creative requirements or provide examples of well-executed FeedMob creatives. This ensures you fully understand the expectations and can produce assets that align with our standards.

Have questions about the creative process for the Samsung Galaxy Store? Contact us today.