As a valued partner, representing your brand—and our clients’—at the highest standard is a top priority. To ensure consistency and quality across our collaboration, all creative assets must align with Tubi’s brand guidelines as well as those of our clients. Below are the key requirements and best practices to follow when submitting creative assets to our team.

Key Requirements for Client Submissions

To ensure edits and creatives are made in compliance with Tubi’s creative CTV guidelines, we kindly ask for the following documents to assist us in the creative review:

1. Source Files of Videos and Images

• Images: Provide a folder of high-resolution images for the creative (1920×1080 or higher)
• File type: PSD (editable file)
• Videos: Adobe Premiere Pro or After Effects Files

2. Brand Guidelines

• Brand Consistency: Always share the latest version of your brand guidelines to ensure we maintain the integrity of your visual identity (e.g., colors, fonts, logo usage).
• Fonts: If the creative includes a custom font, please send these over (TTF/OTF files).

3. Creative Basics 

• Duration matches IO (:06 / :15 / :30) 
• 16:9 aspect ratio 
• 1920×1080 preferred (1280×720 accepted) 
• MP4 file format (H.264 codec) 
• No letterboxing or pillarboxing 
• No black frames at start or end

4. Audio

• AAC stereo 
• Clean audio (no clipping/distortion) 
• Properly normalized (-24 LKFS ±2 recommended) 
• No abrupt volume spike

5. Playback Quality 

• File plays through fully 
• Audio/video in sync 
• No glitches or freeze frames 
• Runtime matches exact IO duration

6. TV-Safe Design (CTV Ready)

• Brand visible within first 3–5 seconds 
• Text is large and readable on TV screens 
• High contrast visuals 
• Legal copy legible

Tubi Ads Suite

2. Tubi Moments
A targeted rotational buy that guarantees mid-roll placements in the first position after a relevant moment based on machine learning tags of tone, sentiment, mood, and other visual cues.

3. Tubi Select
A targeted rotational buy that places Video Ads in a curated list of Tubi Originals, FOX non-premiere content, and blockbuster hits.

4. Premium Video
A rotational buy that runs Video Ads in-stream as pre-roll and mid-roll.

5. Mobile
A rotational video buy across mobile-only inventory.

6. Lite (remnant/last-call)
A rotational video buy across last call, mid-roll and FAST channel inventory.

Additional Considerations

Client Support

If needed, we are happy to walk you through the creative requirements or provide examples of well-executed FeedMob creatives. This ensures you fully understand the expectations and can produce assets that align with our standards.

Have questions about the creative process for the Samsung Galaxy Store? Contact us today.