Apple’s decision to deprecate IDFA and impose App Tracking Transparency has had many consequences for app marketers. One of them has been rising CAC costs. Learn about the CAC trends FeedMob is seeing among our clients and what pricing models are getting a lift thanks to rising CAC.

In the wake of App Tracking Transparency, many user acquisition teams transitioned their iOS spend to Android. See how FeedMob’s clients responded in the immediate aftermath of IDFA deprecation, and the results of different MMP tests