January 9, 2024 FeedMob’s Mobile Ad Supply: Insights from 2023

Get a look at how CPA impacted mobile ad supply trends from 2023.

January 19, 2023 FeedMob’s Mobile Ad Supply: Insights from 2022

Explore data-driven insights into mobile ad supply trends in 2022 and see where large mobile brands are spending their ad budgets.

November 1, 2022 FeedMob’s 2022 Supply Trends

FeedMob digs into our data to provide a peek at the latest supply trends based from 2022. Learn why DSPs are popular this year.

August 22, 2022 Three FinTech UA Trends to Keep an Eye On

Learn which supply types FeedMob’s FinTech clients are taking advantage of to achieve their growth goals.

June 16, 2022 Mobile Performance Trends Outside of Search and Social: Before and After ATT

In our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.

September 23, 2021 The Rise of Customer Acquisition Cost in the Wake of iOS 14.5

Apple’s decision to deprecate IDFA and impose App Tracking Transparency has had many consequences for app marketers. One of them has been rising CAC costs. Learn about the CAC trends FeedMob is seeing among our clients and what pricing models are getting a lift thanks to rising CAC.

August 24, 2021 Mobile User Acquisition Spending Shifts to Android Post-ATT

In the wake of App Tracking Transparency, many user acquisition teams transitioned their iOS spend to Android. See how FeedMob’s clients responded in the immediate aftermath of IDFA deprecation, and the results of different MMP tests

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