December 1, 2023 We’re Heading to SKANATHON — Here’s What to Expect

Get a sneak peek at some of what Vanessa Simmons will share during SKANATHON, December 5-6.

July 13, 2023 What We’ve Learned About Google’s Privacy Sandbox

Find out what Vanessa Simmons learned at a recent Google Privacy Sandbox training.

November 1, 2022 FeedMob’s 2022 Supply Trends

FeedMob digs into our data to provide a peek at the latest supply trends based from 2022. Learn why DSPs are popular this year.

October 10, 2022 What it Means to Be a Tech-driven Mobile Growth Agency

FeedMob’s Director of Marketing, Vicky Sarmiento, explores the ins and outs of what it means to be a tech-driven mobile agency.

June 16, 2022 Mobile Performance Trends Outside of Search and Social: Before and After ATT

In our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.

February 24, 2022 Q&A: Trends Influencing Mobile Performance Technology

Learn how and why FeedMob is constantly updating our technology to help clients meet their goals in this interview with Alyssa Wu, our partnerships and project management team lead.

December 14, 2021 Q&A: FeedMob CEO, Andrew Tan, on the Future of Mobile

Get expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.

July 24, 2021 iOS 14.5+ Mobile Attribution Methods Explained

Explore the different types of mobile attribution being used in the immediate wake of App Tracking Transparency. Learn the difference between deterministic, probabilistic, and SKAdNetwork attribution — and how each will fit into your post-IDFA strategies.

June 23, 2021 An Overview of MMP’s iOS 14.5+ Capabilities

In the wake of IDFA’s deprecation and the introduction of App Tracking Transparency, different mobile measurement partners approached the new challenges of attribution differently. Learn how FeedMob’s MMP partners approach tackled attribution in the post-IDFA era.

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