May 3, 2022 Looking Beyond Search and Social for App Growth

User acquisition (UA) marketers are spending big to drive installs and there is no sign budgets will decrease anytime soon. Much of this money will be spent on Google and Facebook ads, and in other social media networks. But, increasingly, app marketers are looking outside of these traditional search and social channels to find new audiences and the right users.

April 21, 2022 What we learned about ATT and SKAN a year later.

A year into ATT, we take a look back at how Apple’s privacy measures have impacted mobile attribution, how fears may have been overblown, and the questions some still have.

December 14, 2021 Q&A: FeedMob CEO, Andrew Tan, on the Future of Mobile

Get expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.

November 14, 2021 How Carrier and OEM Placements Can Help You Grow Your App

OEM placements are an increasingly important part of mobile user acquisition strategy. Learn more about what’s driving the popularity of OEM and how this ad inventory can help you reach your growth goals.

October 22, 2021 Q&A: First-Party Data and Other User Acquisition Trends with FeedMob’s Eric Willner

Explore the changing user acquisition landscape outside of search and social with Eric Willner, FeedMob’s strategic account director. Learn about the increasing importance of first-party data and the channels our clients are embracing.

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