Learn how to spot trustworthy mobile affiliate partners with five tips from FeedMob’s mobile performance experts.

VTA is critical to understanding mobile UA campaigns. Explore how VTA works, its accuracy, and why it’s important.

Learn how to ask for — and get — a bigger testing budget with these strategic questions and tips from FeedMob.

Learn how FeedMob helped a sports betting app drive down CPAs while finding high-value users.

Senior Ad Ops manager, Vanessa Simmons, weighs in with her tips on budgeting for SKAN campaigns on iOS.

Get a sneak peek inside FeedMob’s latest FinTech case study, and learn about decreasing CPAs using DSP traffic.

FeedMob’s Director of Operations and Strategy, Gabe de la Cruz, weighs in on the changes he is seeing in mobile performance .

Learn which supply types FeedMob’s FinTech clients are taking advantage of to achieve their growth goals.

Operating in a dynamic — and sometimes volatile market — seems to be becoming the norm for app marketers. After making it through the early days of the pandemic and the ensuing lockdown, app marketers had to adjust to the changes Apple and App Tracking Transparency (ATT) brought their way. Now an uncertain economic client is throwing new challenges at marketing departments. Even as pressures mount, so do performance expectations. Making the most of a

FeedMob has been testing SKAN with clients. Explore what we have learned through these experiments.

Mobile attribution was already mystifying for many UA marketers, but we are demystifying how it works. Learn more.

FeedMob clients are not only still seeing iOS success, but some are even testing the SKAN waters. Learn more.

In our new whitepaper, we explore the spend and mobile performance trends we have seen over the past year, in hopes of helping mobile marketers develop a growth strategy post-ATT.

Learn how and why FeedMob clients are making mobile web campaigns part of their user acquisition strategies in 2022.

User acquisition (UA) marketers are spending big to drive installs and there is no sign budgets will decrease anytime soon. Much of this money will be spent on Google and Facebook ads, and in other social media networks. But, increasingly, app marketers are looking outside of these traditional search and social channels to find new audiences and the right users.

A year into ATT, we take a look back at how Apple’s privacy measures have impacted mobile attribution, how fears may have been overblown, and the questions some still have.

The supply landscape outside of paid search and social media is vast and sometimes confusing, but is an integral part of growth strategies. Dive into the different channels available to user acquisition teams, and the pros and cons of each.

Get expert insight into the future of mobile user acquisition outside of search and social media from FeedMob’s Andrew Tan. He weighs in on Facebook, first-party data, and changes in the fraud landscape.

OEM placements are an increasingly important part of mobile user acquisition strategy. Learn more about what’s driving the popularity of OEM and how this ad inventory can help you reach your growth goals.

Explore the changing user acquisition landscape outside of search and social with Eric Willner, FeedMob’s strategic account director. Learn about the increasing importance of first-party data and the channels our clients are embracing.